Twitter could prolong its subscription service to India in “less than a month,” its proprietor and chief government Elon Musk mentioned, providing a glimpse at simply how aggressively he plans to roll out Twitter Blue to the bigger world.
Twitter launched Twitter Blue in 4 markets — US, Canada, Australia and New Zealand — final 12 months. The Elon Musk-owned agency plans to launch a revamped model of the subscription service in these 4 markets on Monday.
Musk has ramped up Twitter Blue’s offerings, promising a verified checkmark to anybody who subscribes, amongst different options, together with lengthy kind video content material and having to sift via fewer adverts. Those that have already got the verified checkmark might want to subscribe to Twitter Blue over the approaching months to retain it, Musk mentioned in one other tweet.
He has beforehand mentioned that Twitter Blue, which is priced at $7.99 a month within the U.S., can be extra inexpensive in some nations to account for native buy parity.
“Energy to the individuals,” Twitter’s iOS app replace be aware mentioned in anticipation of Monday rollout. “Your account will get a blue checkmark, identical to the celebrities, corporations, and politicians you already observe.”
Musk is betting on turning the subscription service into a significant income driver for Twitter, which he acquired last month for $44 billion — $13 billion of which he lent from banks. Musk must pay greater than $1 billion a 12 months in curiosity funds.
The corporate this week laid off roughly half the company’s workforce, or about 3,700 jobs.
In a sequence of tweets over the weekend, Musk provided a couple of extra updates on Twitter Blue. He claimed the corporate “can beat” YouTube’s ad-revenue cut up to creators, and that fixing the search performance on Twitter “is a excessive precedence” for the agency.
Twitter will quickly permit customers to connect long-form texts to tweets, he mentioned. Many customers who’ve wished to put up longer texts have over time posted screenshots of texts written on a be aware app. Musk mentioned the brand new revamp will finish such “absurdity.”