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Global VC Flourish launches Madica, an Africa-focused program to back pre-seed stage startups • TechCrunch

Entry to funding and lack of assist techniques are a few of the best challenges confronted by startup founders in sub-Saharan Africa. And whereas enterprise capital and founder assist applications throughout the continent are rising, quite a bit nonetheless stays to be completed to fulfill the financing, expertise and social capital wants of the particularly marginalized teams like women founders.

It’s these gaps that proceed to encourage the event of recent applications like Madica by US-based enterprise capital agency Flourish Ventures, which hopes to reduce the burdens of constructing startups.

Launched at this time, Madica is a pan-African funding program that goals to supply funding, expertise assist, and mentorship to underrepresented founders throughout the continent. The sector-agnostic program targets expertise startups within the pre-seed stage, which is the place most concepts fail.

This system has put aside $6 million for funding in as much as 30 African startups, every receiving as much as $200,000 in trade for fairness, availing the a lot wanted funding. The preliminary funding section will run for 3 years.

“Though funding is booming on the continent, funds are sometimes disproportionately focused at just a few well-networked entrepreneurs and skewed in direction of the extra outstanding tech hubs… Madica is sector-agnostic and intends to double down on offering hands-on assist, in depth sources, entry to networks and extra. This is the reason along with $6M of funding capital, we have now reserved an equal quantity for programmatic assist,” stated Manica’s head, Emmanuel Adegboye.

“We encourage founders throughout the continent to use for our program. We consider Africans have an unmatched entrepreneurial spirit, and one among Madica’s core targets is to make sure a degree taking part in subject for each African founder,” he stated.

Madica stated it is usually eager on reaching underserved markets within the continent, outdoors the well-established hubs of Egypt, Kenya, Nigeria, and South Africa. That is a part of its push to make sure a pan-African attain by supporting native, and ladies founders.

To qualify for this system, founders must be engaged on their concept full-time, have a minimal viable product, and may have acquired little or no institutional funding. Software and admission to this system might be on a rolling foundation.

Madica can be partnering with AfriLabs, Pariti, Africa Early Stage Investor Summit, CELO basis, and Rising Tide to determine entrepreneurs to assist.

Collaborating founders might be matched with mentors together with Isis Nyong’o, the Asphalt & Ink associate; Ceviant Finance co-founder, Idris Saliu, and Wendy Hoffman, the Capital Authorized Counsel at The Delta.

“Madica is an funding within the African enterprise ecosystem, with the audacious aim of making a broader systemic shift. By means of Madica, we intend to develop a cadre of mentors, create world-class programming, crowd-in follow-on capital and leverage Flourish’s world presence to increase the attain of native networks. These will finally profit different individuals within the ecosystem – startups, traders, and policymakers,” stated Ameya Upadhyay, the enterprise associate at Flourish Ventures, an early-stage fintech VC whose portfolio consists of Nigeria’s Flutterwave and Paga.

“We hope that Madica can assist change the narrative round African startups – decrease the notion of danger, appeal to extra capital, encourage extra founders, and garner extra media consideration,” stated Upadhyay.



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