Cautious optimism” is the temper amongst founders and traders in Latin America as we speak, amidst an unsure world state of affairs.
On this yr’s Latin America Digital Transformation Report, the funding group at Atlantico chronicles how the area leaves in its rearview mirror a decade-long growth in tech worth creation. Peaking with 2021’s document $16 billion in enterprise funding, a virtually four-fold improve from the yr prior, Latin America broke via to the world stage. However although we noticed the entire funding being halved this yr, the area nonetheless counts on larger funding volumes than any yr previous to 2021, fueling that “cautious optimism.”
The previous 5 years noticed the start of Latin America’s first unicorns, marking a long-awaited inflection level within the digital transformation of a area with over 650 million folks.
Now, with the mud of market turbulence nonetheless settling, native gamers are left questioning how finest to play their hand: Ignoring requires austerity may imply squandering the beneficial properties from these golden years, but, not capitalizing on the area’s particular post-pandemic place may depart a lot cash on the desk.
In current months, now we have seen the pandemic-fueled growth in tech adoption fade away within the U.S. and different developed markets. Market darlings of the pandemic interval, starting from Shopify to Peloton, have been compelled to scale back headcount as utilization ranges revert to the pre-pandemic historic development line.
The persistence of Latin America’s digital beneficial properties is maybe most clearly seen via enduring beneficial properties in e-commerce penetration.
Distinctively, Latin America has not suffered via this hangover from digital adoption. As a substitute, a seemingly everlasting two- to three-year achieve might be noticed in a variety of indicators of tech adoption: E-commerce penetration, grocery supply volumes, and utilization of digital banking and telemedicine all have continued to develop quickly past 2020’s step-function beneficial properties.

On-line share of retail vs. pre-pandemic development, U.S. versus Brazil. Picture Credit: Atlantico
Warning in an unsure world
Uncertainty continues to be the order of the day in markets throughout the globe as tech corporations and traders attempt to determine how one can climate the storm. After a protracted interval of extra liquidity and low rates of interest, inflation lastly confirmed as much as the get together, main Central Bankers to step on the brakes.