Wednesday, March 29, 2023
Home Technology Korean internet giant Naver eyes North America, Europe as it grows its...

Korean internet giant Naver eyes North America, Europe as it grows its C2C marketplace business • TechCrunch

Do you know that Google isn’t the highest search engine in South Korea? It’s not even a detailed second.

Most Koreans really favor Naver for numerous causes, they usually prefer it a lot that the search engine holds about 56% of the market, per Statista. Google is catching up, but it surely presently solely has a couple of 35% share, and it’ll seemingly be some time earlier than it may shut the hole.

Naver’s different choices are additionally obtained fairly properly within the nation, together with its e-commerce platform, messaging, payments, storytelling, digital comics (webtoons), metaverse efforts, a selfie app, games, the cloud and extra.

However like several true tech firm, Naver was by no means glad with its success at residence. The corporate shortly expanded to Japan, and extra extensively in Southeast Asia. However as a substitute of main with its core search engine and e-commerce companies, it as a substitute opted for various methods in every new nation, comparable to increasing in Japan with its Line messaging app and rising its footprint in Southeast Asia with its 3D avatar app, Zepeto, and different choices.

It’s now increasing its e-commerce enterprise — wildly profitable in South Korea with 18% of the market — with a consumer-to-consumer (C2C) market mannequin that it goals to supply in North America, Europe and Asia. Not like many B2C marketplaces, which often promote giant portions of some worthwhile, fashionable objects, Naver’s e-commerce technique is specializing in long-tail enterprise, permitting sellers to promote small portions of hard-to-find objects to patrons searching for area of interest merchandise.

It desires so as to add a social community function, which permits sellers to obtain feedback, likes and customers in its e-commerce unit. To that finish, the corporate earlier this month said it would buy Redwood, California-based social commerce marketplace Poshmark for $1.2 billion.

Source link


Censorship, lockdowns, arbitrary bans — Twitter is turning into the China of social media • TechCrunch

Wow, that was fast. When Elon Musk bought Twitter and took it private in October, I figured we’d have some time earlier than issues...

With IT spending forecast to rise in 2023, what does it mean for startups? • TechCrunch

It relies on how integral you're to the CIO’s plans Though we’re in a interval of financial uncertainty, I come bearing excellent news: All...

New VC rules, AI biotech investor survey, Instagram ad case study • TechCrunch

When a cat is scared, it could conceal below the sofa; a startled fish will swim right into a darkish gap. And when...


Please enter your comment!
Please enter your name here

Most Popular

Landlords back ‘good cause’ push as budget deadline nears, pen letter to Hochul – New York Daily News

ALBANY — Efforts to incorporate “good trigger” eviction within the state funds are getting a lift from an unlikely supply: landlords.A gaggle of...

Tuition hikes at some SUNY campuses could reach 9% under Gov. Hochul proposal – New York Daily News

Tuition hikes at a number of of probably the most aggressive State College of New York campuses might develop by 9% annually, due...

NYC Councilwoman Inna Vernikov used government email to solicit business – New York Daily News

Brooklyn Councilwoman Inna Vernikov not too long ago used her authorities e mail account to solicit enterprise for a self-defense firm she has...

As Decisions Loom, Volpe and Peraza capitalize on time together – New York Daily News

Whereas Anthony Volpe and Oswald Peraza have been locked in a high-profile competitors to turn into the Yankees’ beginning shortstop this spring, the...

Recent Comments