LinkedIn is rolling out a brand new characteristic that permits customers to schedule posts to ship at a later time.
The Microsoft-owned social community has seemingly been testing the brand new characteristic for a number of months already, in accordance to at least one online report relationship again to August, however evidently it’s now ramping up the rollout, in keeping with a rising variety of experiences throughout social media.
Matt Navarra, a social media advisor and famend tipster, confirmed yesterday that he was now seeing the post-scheduling characteristic contained in the Android app and on the LinkedIn web site itself. Internally at TechCrunch, it’s a little bit of a blended bag with a few of us seeing the characteristic and others not, nonetheless it does appear to be restricted to the online and Android for now.
People who do have the characteristic will see somewhat clock icon beside the “put up” button throughout the message compose field.
When the person clicks on the clock icon, they’re introduced with an possibility to decide on a particular date and half-hourly slot that they need to schedule their put up for.
Whereas hundreds of thousands of entrepreneurs, influencers, and “thought leaders” the world over will little doubt rejoice at this new characteristic, it’s price noting that comparable performance has been out there for some time already by way of third-party platforms such as Hootsuite and Buffer. Nevertheless, not everyone seems to be comfortable giving third-party platforms entry to their LinkedIn accounts for data-privacy causes — plus, native performance is almost all the time extra handy, notably for individuals who solely need to share a particular piece of content material to their LinkedIn followers.
In reality, native post-scheduling has all the time been a reasonably notable absence from such a widely-used social community as LinkedIn which claims some 875 million members globally. The likes of Twitter (via TweetDeck) and Fb have offered scheduling for some time already, to not point out email clients such as Gmail which let you ship messages when you’re quick asleep.
TechCrunch has reached out to LinkedIn for extra info on the brand new post-scheduling characteristic, together with when everybody can count on to have entry. We’ll replace right here when, or if, we hear again.