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Mighty Capital’s thesis is that the best product wins — even more so in a downturn • TechCrunch

‘No quantity of salespeople or engineers can prevent in the long term in case your clients don’t love your product’

When founders are shedding workers and chopping prices to face the downturn, it might seem to be odd timing to inform startups to take their product as severely as ever. In a recession, do customers actually care about product expertise? Sure, says Mighty Capital, whose portfolio contains firms corresponding to Airbnb and Amplitude.

The San Francisco-based VC agency has a core thesis: The perfect product wins. And altered macro situations don’t invalidate it. Quite the opposite, Mighty Capital’s founding managing companion, SC Moatti, informed TechCrunch that it’s “maybe extra related now than ever.”

SC Moatti is a former Fb govt with a ardour for all issues product. Along with her function at Mighty Capital, she can also be the founder and CEO of Products That Count, an enormous community of product managers that touts the advantages of product-led progress.

Product-led progress makes all of the sense in a downturn: If it’s the product itself that does the heavy lifting, it means doubtlessly spending rather a lot much less on gross sales and advertising and marketing. This makes it extra possible for profitable product-led firms to each develop quick and be worthwhile, one thing that buyers presently love to listen to.

There’s a catch, although: You may’t be product-led with out a nice product. Nonetheless, entrepreneurs are understandably nervous about making the kind of funding that this could require when their burn charge already retains them up at evening.

To grasp how SC Moatti thinks concerning the product-versus-spending conundrum, we requested her a collection of questions that founders might need if they’re occupied with taking the product-led leap. Her solutions comply with beneath, edited for size and readability.

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