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Smaller Dreamforce still comes up big in first live meeting in three years • TechCrunch


Marc Benioff and firm actually know placed on a present. In truth, Benioff has been placing on Dreamforce buyer spectacles since 2003 — that’s, till the pandemic got here alongside and put the entire shebang on-line for a few years.

With the Salesforce occasion again stay and in particular person this week, simply in time for its twentieth anniversary, everybody gave the impression to be pleased to be collectively at a stay occasion.

With a reported in-person attendance of 40,000, it was considerably smaller than the height pre-pandemic numbers of over 150,000, when each resort in San Francisco would promote out, but it surely was nonetheless substantial. And for those who depend the 110,000 who watched some a part of the occasion on-line (together with myself), you would argue it was about the identical.

At a press convention this week, Salesforce co-CEOs Marc Benioff and Bret Taylor actually welcomed the chance to talk to of us once more in particular person, whether or not that was prospects, analysts, traders or the press. They mentioned as a result of Salesforce had grown so considerably for the reason that final in-person Dreamforce, it was really additionally the primary time for most of the firm’s workers to attend.

Whereas it may not have the numbers of stay attendees of years previous, there have been nonetheless celebrities aplenty, together with Matthew McConaughey, Jennifer Hudson and Bono. There was additionally Magic Johnson, Jane Goodall and Al Gore, to call however a couple of of the luminaries who confirmed up. Dreamforce at all times has star energy, and the corporate didn’t skimp on its first in-person gathering in three years.

And the stay musical occasion — which up to now has featured A-list bands like U2 and the Foo Fighters — this yr was the Crimson Sizzling Chili Peppers.

And naturally, it wouldn’t be Dreamforce with out co-founders Benioff and Parker Harris goofing it up on stage, highlighting no matter new tech the corporate was introducing.

As you would possibly guess, it wasn’t all enjoyable and video games and pageantry. There have been additionally some vital bulletins. Let’s take a look at among the highlights, we could?



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