Thursday, March 23, 2023
Home Technology TechCrunch's parent company links up with Taboola • TechCrunch

TechCrunch’s parent company links up with Taboola • TechCrunch

People typically ask if Crunchbase and TechCrunch are nonetheless the identical firm (nope). Many specific shock that AOL was as soon as this publication’s sole father or mother (yep). The saga of Who Owns TechCrunch is definitely considerably fascinating. Numerous company developments during the last decade noticed TechCrunch commerce palms a number of instances, together with our most up-to-date ejection from Verizon (long story) into the arms of personal fairness (shorter story).

Immediately we’re a part of a reconstituted Yahoo, an entity that mixes its historic property — sans Alibaba — with AOL and different properties together with this publication. I deliver all that up as a result of our father or mother firm is in the news today. A lot in order that we’re pushing the worth of a public firm sharply greater by dint of our partnering with it, and taking a large stake in its fairness on the identical time.

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As a result of my employer is about to personal slightly below a fourth of Taboola, I wish to rewind the clock a bit at the moment and recall how we wound up in a world the place each Taboola and Outbrain — internet marketing firms that you’re acquainted with, and have at instances collected criticism — are public firms.

This ought to be light-weight and enjoyable. Frankly, earlier than at the moment, I had by no means learn a Taboola or Outbrain earnings report. We are going to discover collectively! Into the numbers!

A merger that didn’t

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