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This startup bagged $6M to show you which promotions bring ROI and which don’t • TechCrunch

Firms spend thousands and thousands of {dollars} to launch hundreds of promotions a month, however they don’t always have insight on which of them labored higher than others. And when the promotions are analyzed, it’s found {that a} majority of them didn’t assist the corporate’s backside line in any respect.

Enter Kuona, a Mexico-based SaaS firm utilizing machine studying to look throughout all of these promotions to indicate client packaged items corporations and retailers which of them are doing nicely and to mechanically optimize product costs and inventories in reference to the promotions.

Seeing the challenges round pricing and promotions, Chema Sanroman and Agustín Magaña, who’ve backgrounds in knowledge science, synthetic intelligence and CPG income and pricing, began Kuona in 2017.

Right here’s the way it works: Kuona developed data-driven instruments to foretell demand and monitor buyer habits. The instruments combine with firm knowledge in actual time and leverage neural networks for simulations to extend return on funding of promotions whereas additionally sustaining or rising gross sales.

“Our instrument helps them perceive what’s working and what’s not,” CEO Sanroman instructed TechCrunch. “It additionally offers them an image of what has been working previously, the current after which permits them to plan for the long run.”

At the moment, Kuona operates in america, Mexico, Peru and Ecuador and simply opened an workplace in Brazil. It presents two merchandise, together with its value and promotion optimization and Excellent Order, which helps corporations scale back the variety of returns and out-of-stock objects per level of sale.

The corporate has doubled its income and clients for every of the previous two years and is already worthwhile. It counts on its record of 15 to twenty clients world entities like Coca-Cola and OXXO comfort shops.

Right now, it introduced $6 million of seed capital in a spherical led by Cometa and together with Seaya Cathay Latam and FEMSA Ventures. The brand new funding offers Kuona round $7.2 million in complete funding.

Sanroman intends to deploy the brand new funding into continued enlargement of its group and geographical presence in Latin America and america in addition to establishing a group in Europe, the place it already has some connections.

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