File this within the “didn’t see that coming” class; JoiPaw, an U.Ok.-based startup, is constructing a collection of video video games for canines, with the last word purpose of serving to do additional research into dementia among our four-legged furry mates.
Try the video under and go “awww,” in case you like, however the firm’s founder is keen to focus on that this goes past leisure.
“We need to assist the canines stay more healthy lives via enrichment and in addition need to present the world how clever canines are,” shares Dersim Avdar, founder at JoiPaw, in an e mail to TechCrunch. “We people are inclined to empathize and take higher care of others once we understand they’re nearer to us than we predict.”
I imply, with a pitch like that and a video like this, it could be im-paw-sible to say no.